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The effect of social media in presidential campaign

How Obama is effectively using social media for his presidency against Romney

In today’s world, information is transmitted instantly and interactively through the numerous social media platforms on the Internet. Social media can reach millions of young and eligible voters in an efficient and cost effective way. Before Obama’s campaign in 2008, radio and TV were the main channels of communication to the voters. The numbers and ages of the people that they were able to reach were limited, and often younger voters were disconnected. U.S. Census Data reported that approximately two million more young Americans between the ages of 18-30 voted in the 2008 presidential elections in comparison to the 2004 election [8]. Continue reading